Online Communication, Business Assessment

 Assessing the Online Communication of Honda Racing Corporation U.S. (HRC U.S.)

   

    Honda Racing Corporation U.S., formally named Honda Performance Development, is the racing division of Honda for the United States. While they do not have a strong website solely focusing on HRC U.S., they have a powerful social media presence. For example, they use known meme formats on their Instagram profile which leads to them connecting with a younger audience. As mentioned previously, they don't have a website that solely focuses on HRC U.S., but HRC has a section for it. At the top of this section, they show the latest news from racing in the United States. In the middle of the page, they show the recaps of all of the past year's races going from most recent to oldest. Towards the bottom, there are links that go to HRC-related topics such as their social media pages. The page is organized in this way so that viewers of the site can see the latest news first and then see what was recent before that. To see how it is organized, you can view the section here: IMSA | Honda.Racing. HRC U.S. has a clear identity that can be seen through its Instagram profile. As mentioned earlier, part of their identity is posting memes that go along with their racing programs. This is a large part of their identity since it helps them to stick out and followers come to expect those types of posts. While they have a strong identity on social media, they could definitely improve on their website. Instead of just being a section in the HRC website, HRC U.S. should have a website that solely focuses on themselves. This would improve their identity since it would separate them from HRC.  

Sources:

Honda by CPTN Apparel Company, LLC. “HRC by CPTN Apparel.” Honda by CPTN Apparel Company, LLC, hondabycptn.com/pages/hrc. Accessed 10 Feb. 2024.

“IMSA WeatherTech SportsCar Championship.” Honda.Racing, honda.racing/imsa. Accessed 10 Feb. 2024.